Sustainability management

Holistic and integrated approach

Holistic and integrated approach

Responsibility and respect along the entire value chain

For us, sustainable business means combining long-term economic success with environmental protection, ethical behavior and social responsibility. Responsible and respectful treatment of people, the environment and resources with increasing use of renewable energies in all parts of the value chain are the basis for this

Jessica Mannocchi, Global Sustainability Manager

Sustainable thinking and action

“Our sustainability strategy takes a holistic and integrated approach. Our objective is to integrate sustainability in all business processes and raise awareness among all employees for sustainable thinking and action.”

Jessica Mannocchi, Global Sustainability Manager

Four areas of action for sustainability

Our globally coordinated sustainability management comprises four areas of action: environment & energy, product stewardship, employees and governance & ethical business .It thus covers all dimensions of sustainability. With a materiality analysis, we have identified the sustainability aspects within these areas of action that are at the center of SMA’s sustainability program. We have set ourselves ambitious objectives in all areas of action and defined measures for achieving these objectives. We continuously measure our success by means of suitable KPIs. More details on the SMA sustainability objectives can be found in the SMA group’s Annual Report 2021.

Stakeholder management

We place high value on ongoing, transparent dialogue with our stakeholders. We regard dialogue with them as an important catalyst for the further development of our sustainability management. One important tool for this is our annual stakeholder analysis, which gives us an insight into important stakeholder groups and their expectations.

Stakeholder management

SMA stakeholder dialogue

Employees

Type of involvement

  • regular company-wide and division-specific “pulse check” surveys
  • works meetings held by the Works Council
  • intranet communication with comment functions
  • collaboration tools
  • leadership events
  • communication with “climate representatives”,
  • newsletters
  • monthly division and department meetings
  • committees
  • working groups

Issues raised and expectations of SMA

  • working conditions
  • working hours and location arrangements
  • mobile working
  • training
  • career opportunities
  • fair
  • transparent and performance-based remuneration
  • sustainable corporate strategy
  • safe jobs
  • business success
  • equal opportunities

Politicians / Legislators

Type of involvement

  • organization of events
  • joint initiatives
  • proactive contact
  • participation in consultations
  • personal meetings
  • presentation of positions via industry associations
  • involvement in local initiatives (Kassel Climate Protection Council/Smart City Kassel

Issues raised and expectations of SMA

  • transparent communication
  • sense of responsibility in dealing with sustainability issues
  • compliance with global standards (e.g., UN Global Compact)
  • business success
  • securing jobs
  • working conditions
  • location image and positive reputation
  • renewable energies
  • technological development and innovation

Press / NGOs

Type of involvement

  • press releases
  • press conferences
  • ad hoc messages
  • social media channels
  • website
  • interviews
  • surveys
  • background discussions
  • responding to inquiries

Issues raised and expectations of SMA

  • transparent communication
  • sense of responsibility in dealing with sustainability issues
  • compliance with global standards (e.g., UN Global Compact)
  • business success
  • securing jobs
  • working conditions
  • location image and positive reputation
  • renewable energies
  • technological development and innovation

Customers / Major Customers / Distributors / Installers / Project Partner

Type of involvement

  • personal and virtual meetings and events
  • organization of trade fairs
  • personal customer service advisors
  • newsletters
  • e-mails and phone calls
  • joint business development
  • marketing
  • hotline and digital platforms in service
  • service partners
  • SMA Solar Academy for installers

Issues raised and expectations of SMA

  • quality
  • reliability
  • value for money of systems and solutions
  • contract compliance and delivery reliability
  • compliance
  • fairness
  • sustainability performance of products
  • product certification
  • training for installers
  • innovative applications
  • lifetime
  • customer service
  • holistic collaboration

Investors / Analysts / Rating Agencies

Type of involvement

  • financial and sustainability reporting
  • Annual General Meeting
  • roadshows and bilateral meetings with investors
  • continuous contact with analysts
  • annual Capital Markets Day
  • website
  • participation in several ESG ratings and the Carbon Disclosure Project (CDP

Issues raised and expectations of SMA

  • transparent and extensive communication on the company’s development
  • economic profitability
  • sustainability performance/ESG

Suppliers

Type of involvement

  • bilateral dialogue via commodity managers
  • purchasing partnerships
  • annual or quarterly discussions
  • Supplier Day
  • supplier training
  • participation in supplier evaluations
  • supplier development with regard to quality
  • supplier audits

Issues raised and expectations of SMA

  • reliable partnership
  • compliance with legal regulations
  • fair competition and ethical conduct
  • clear guidelines for quality
  • occupational safety requirements and environmental standards
  • reliable capacity and procurement planning

ESG Ratings and Rankings

By participating in international sustainability ratings and rankings, we aim to give our stakeholders access to a transparent and independent assessment of our sustainability performance.

MSCI ESG

AAA
(rating scale AAA to CCC)

ISS ESG

Prime (B-) 
(rating scale from A+ to D-)

Sustainalytics

19.7 / rank 22 out of 226 companies
(rating scale 0 to 100, the lower the better)

EcoVadis

Gold medal

CDP

Climate Change 2021: B–