When you subscribe to our marketing newsletter, your e-mail address will be used for our own advertising purposes until you unsubscribe. You will receive regular information via e-mail on current topics and e-mails on special occasions, e.g., for special promotions or training offers. These e-mails may be personalized and tailored based on our information about you.
When you subscribe to our marketing newsletter, if you have not provided your consent in writing, we use what is known as the double opt-in process, which means that we will only send you a marketing newsletter by e-mail when you have expressly confirmed to us in advance that we should activate marketing newsletter delivery. We will then send you a notification e-mail and ask you to confirm that you want to receive our newsletter by clicking the link included in this e-mail.
The legal basis for processing your data is your consent in accordance with Article 6 (1) letter a of the GDPR if you have expressly subscribed to our marketing newsletter. In line with legal provisions, you may also receive our marketing newsletter from us without your express consent because you have ordered goods or services from us, we obtained your e-mail address in this context, and you did not object to receiving information by e-mail. In this case, the legal basis is our justifiable interest to communicate direct advertising to you in accordance with Article 6 (1) letter f of the GDPR.
We use the Salesforce Pardot marketing automation tool to distribute our marketing newsletter. Pardot is a piece of marketing automation software from Salesforce.com EMEA Limited (Salesforce), Village 9, Floor 26 Salesforce Tower, 110 Bishopsgate, London, UK, EC2N 4AY.
The personal data you share with us when subscribing to our marketing newsletter is also processed in the U.S. for the purposes of mailing the marketing newsletter and for marketing activities. We transmit that information to Salesforce.com EMEA Limited (Salesforce). We also use Salesforce Pardot software for the purposes stated above with regard to customer data. Thus, in cooperation with Salesforce.com, we are better able to customize our communications by evaluating the specific interests of our customers. We believe that communications that specifically address our customers’ interests also benefit the customers. Because Salesforce.com is also a member of Privacy Shield in the U.S. (https://www.privacyshield.gov/participant_search), we are confident that customers’ data is also processed in the US with a similar level of data protection to that provided under German law.
Please note that we will analyze your user behavior when we mail the marketing newsletter. For the purpose of this analysis, the emails that are sent contain web beacons or tracking pixels. For the analyses, we link the data transmitted via these tracking pixels with your e-mail address and a personalized ID. We use the information thus obtained to create a user profile so that we can tailor the marketing newsletter to your particular interests. We record when you read our marketing newsletters and which links you click on in order to infer your personal interests. We link this data to actions that you carry out on our website. If you do not want us to do this, you should cancel your subscription. Tracking of this nature will also not be possible if your email application default settings have disabled the display of images. In this case, you will not see the full content of the newsletter and may not be able to use all its features. If you display the images manually, the tracking referred to above will take place.
If you have subscribed to our marketing newsletter and we, as described above, analyze your user behavior, we will share the information collected in the process for marketing purposes with the companies named below, which are affiliated with us:
SMA Solar Technology AG, Sonnenallee 1, 34266 Niestetal, Germany
Tel.: +49 561 9522-0 / www.SMA.de / Info@SMA.de
emerce GmbH, Sonnenallee 1, 34266 Niestetal, Germany
Tel.: +49 561 9522-422 004 / www.emerce-energy.com / firstname.lastname@example.org
SMA Sunbelt Energy GmbH, Sonnenallee 1, 34266 Niestetal, Germany
Tel.: +49 561 9522-0 / www.sma-sunbelt.com / email@example.com
coneva GmbH, Paul-Heyse-Straße 2-4, 80336 München, Germany
Tel.: +49 561 9522-0 / www.coneva.com / Info@coneva.com
SMA Solar Technology AG has a large number of subsidiaries around the world that market SMA AG products and perform the necessary service, such as SMA France S.A.S. or SMA Italia S.r.l. We share the data with these companies as well. This is also true for the subsidiaries of emerce GmbH.
If you no longer wish to receive marketing newsletters from us, you can withdraw your given consent at any time with effect for the future or object to the further receipt of e-mails without any additional expenses besides the basic rates of notifying us. Just use the unsubscribe link included in every newsletter or send a message to us or our data protection officer.